In a time where the world is right at our fingertips, people are looking to take their travel above and beyond the ordinary. They want an experience that is unique, customized and ultimately luxurious. There are a limitless number of places to go and ways to get there, so what actually makes a travel experience luxury?
First and foremost, a luxurious travel experience revolves around personalized concierge and service. A new trend report by Skift reported that people are now seeking “the 5 C’s of Luxury Travel”: Culture, Cuisine, Community, Content and Customization. These are not necessarily new trends, but they are now being prioritized and revolutionized by travel brands across the globe.
More than ever, travelers are looking to take in the local culture and cultural arts of the places they visit. People want to learn new things and have new experiences when they travel abroad.
Luxury travelers desire more than just exceptional food…they desire full culinary experiences. Whether taking a cooking class, enjoying wine tastings across a region or eating a meal from a world-renowned chef, people are looking for unique experiences as they travel.
For the luxury traveler, finding like-minded individuals to experience unique adventures is a top priority. While they may not want to partake in large group tours, many will be drawn in by storytelling throughout their experience.
In today’s world, a trip around the world can be booked at the click of a button. Those seeking a luxury travel experience want to see top-tier marketing materials, web content, and travel stories.
Customization is one of the biggest factors in luxury travel. People want their travels to fit their needs while providing a completely unique experience.
“Luxury, by definition, means something that appears to be the best of whatever it represents. It’s a word that raises people’s expectations, whether talking about clothing for women or locations for people to live … You pay for recognition, but probably the most important thing it represents is delivery on the promise of the brand’s name.” Isadore Sharp, Founder, Chairman & CEO, Four Seasons Hotels & Resorts
Ready to embark on a luxurious, tailor-made expedition to one of our pristine, luxurious destinations? Contact our team at Flagship Luxury Expeditions now to request your customized itinerary.
Sources: Skift, EHL